Stalk & Barrel Branding

Crafting craft

With past successes in the US market, craft distillery Stillwaters set out to launch a premium brand of whiskies headlined by Canada’s second-ever single malt whisky.

Logo suite including new distillery mark (role: designer)

Strategically, Stillwaters had a huge advantage in transparency of process and quality of product. Naming exercises concentrated on the holistic grain-to-glass approach employed at the distillery. Similarly, a simple visual language stripped of the embellishments typical to the category developed from the distillation process itself. Hand-painted black barrel ends and overlaid arching stencil type illustrate the major difference between a small artisanal distiller like Stillwaters and the mass-market offerings of major producers: this is a whisky made by hand and made for whisky drinkers.

Stalk & Barrel Single Malt Whisky bottle. Alcohol content for 'cask-strength' whisky varies by the barrel so percentages are applied by the distiller by hand (role: designer)

Neck detail with distillery seal (role: designer)

Stalk & Barrel family: Canadian and Single Malt (role: designer)

This work was completed at AmoebaCorp.