Onondaga Camp Rebrand
Summer in the Great White North
For generations, Onondaga Camp has stood as a shining symbol of the best that summers in Canada have to offer. Campers testify to forming the strongest and longest bonds of their lives while attending this lakeside camp nestled into the heart of the Canadian Shield.
As the camp expanded its appeal globally, it sought to refine its image and convey a sense of trust. Parents needed to know not only that their children's lives would be enriched but that they would also be safe while they explored the Great Outdoors.
Brand photography by Richard Sibbald
Yearbook
The resulting work made use of Onondaga's history, taking cues from the existing oak tree logo, and reintroduced the camp as a brand steeped in tradition but conscious of the higher expectations of today's camp-goers.
Before and After logo
Logo suite (role: designer/illustrator)
Stationery system (role: designer/illustrator)
Main building at Onondaga
Work completed at AmoebaCorp.
