Elf Lite Branding
Don't Pull the Plug on Christmas
Elf Lite is a product designed to take the risk out of Christmas lights.
By hiding a small remote control inside a typical looking bauble on your tree, you have great control over the lights. No more crawling around under the tree waiting for it to topple over you or something more, ahem, shocking (sorry).
This logo was part of a broader identity system and is a fun interpretation of the physical nature of the product.
Work completed at Jacknife.
