Toronto Triathlon Festival Launch
Run, bike, swim. Conquer the city.
The Toronto Triathlon Festival is the world's only triathlon set entirely within a major metropolitan area.
TTF logo
This was a small branding project but one that I remain quite proud of. The logo's simple forms, derived from the visual language of street signage, has resonated with Toronto's active set and it is frequently seen emblazoned across the chests of the city's runners and bikers.
TTF icon
Excerpt from visual guide
Inaugural website
Stationery system and collateral
Brand collateral
This work was completed at AmoebaCorp.