AmoebaCorp. Identity
AmoebaCorp. is dead. Long live AmoebaCorp.
My home for seven years eventually merged with two other boutiques to become Jacknife, but not before I was assigned with the task of reimagining the AmoebaCorp. identity.
The execution of this particular identity coincided with the early parts of the Maker Movement and fit the personalities and sensibilities of the AmoebaCorp. personnel at the time: a dedication to craft and an admiration for an era that mirrored that sentiment.
