Zonetail Mobile App
Anchored Local.
Zonetail is a retail discovery app used by hotels to promote nearby businesses. As Zonetail looked to expand it’s market, we were asked to develop a condo-centered approach where users would access building amenities as well as businesses in their local community.
Homescreen and primary UI
The app’s advertising-based model for generating content worked well with the older transient consumers characteristic of the hotel industry. User studies during discovery revealed that once you moved into the world of condo dwellers however, savvy digital natives intimately connected to their neighbourhoods reigned. It becomes harder to see how the product would compete with the Yelps and Googles of the world.
App navigation
Defining this problem meant reimagining not only how the user interface looked and functioned but also what the offering was. Instead of being simply an advertising platform for local businesses, Zonetail became a curator of local experiences. Businesses could appeal to a well-defined target by using the platform to simply generate events and offers. Users could, in turn save those offers or set reminders for experiences that appealed to them, even triggering push notifications when favoured businesses were nearby. Decisions at the user level would be binary whenever possible providing a simple progression through what could be a complex web of information. The main nav is fixed at the bottom, allowing easy access to Zonetail’s primary features.
Zonetail's condo app launches late 2017.
Offer functionality
Long scroll business details and zone map.
